
This is a guest post by Jane Heinrichs.
One of the easiest ways to make a customer feel special is to say “thank-you”. You can say thank-you when they make a purchase, or if they make a special request, or recommend you to another person. Gratitude for even the smallest gesture produces good energy, and might lead to more sales or more contacts.
The more grateful you are, the wealthier you feel, because you can see the blessings that surround you. A French proverb states: “Gratitude is the heart’s memory.”
So how can we show our gratitude to our customers?
Emails. You can start your emails by saying, “Thank-you for your contacting me” or “Thank-you for sharing your thoughts.” It immediately puts your reader into a positive frame of mind no matter what the subject or issue.
Thank-you cards. People receive so little really joyful mail that receiving a real paper and envelopes thank-you card is always a delightful surprise. They will cherish even the simplest gesture.
Make sure your cards have an image or your artwork or product on the front. Something catchy and aspirational. Also, make sure that you have your contact details and/or logo on the front of your card as well. That way if the recipient puts in on his/her fridge or memo-board they won’t have to turn it around to see who sent it.

Change your design frequently. That way if people receive more than one card in the period of a few months it will always have a different image to inspire them. I try to create two to three designs every year.
Make sure your notes are hand-written, sincere and personal. Why exactly are you grateful? What have they done for your? Say, “Thank-you for your order, I hope you enjoy the handbag.” Or, “Thank-you for recommending me to John, I appreciate your confidence in me.”
Send them out within one week, otherwise the recipient might forget exactly what he or she has done for you.
If you can’t get your note cards printed professionally, you can print them yourself. Just make sure you have a supply ready. Print 10 to 20 at a time on nice stiff paper, and keep them nearby with a stack of envelopes and stamps. That way they are ready for you to use and there is no excuse for not sending them out!
Take your thank-you cards to craft sales, events or on trips with you. You never know when you might be able to say thank-you and promote your business at the same time.
I have included two of my many thank-you card designs to inspire you.
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Jane Heinrichs is a writer and illustrator living between Winnipeg and London, UK. She has successfully started her own independent publishing company called “Wide Horizons Ink.” The first children’s book she published, “Magic at the Museum”, was short-listed for the Manitoba Book Awards “Best Illustrated Book.” Jane will be contributing bi-weekly business tips for CanArtisan.